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Feb 5, 2016

They say good design is in the details. Small things you might not notice until it’s pointed out to you. Like printed bottle caps. Our graphic designer Mike Willis at Willis Design Studios put a considerable amount of time into this seemingly small project. “I wanted to get the most out of that little bit of space”, says Willis, “I wanted it to be cool, project the brand, and make a statement, and keep the printing costs down.” After struggling with complicated designs he decided to keep it simple and bold. “The black cap looks good with any of their labels, and by utilizing their logo, it kept the bottle cap consistent with the rest of their brand.” Look for them in stores soon!

Lengthwise Centennial Tuesday. $4 Cent pints all day long. #bakersfieldbrewerydistrict

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Lengthwise West Coast Hazy

Lengthwise West Coast Hazy in cans today. #BakersfieldBreweryDistrict

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Lengthwise Nitro West Coast Hazy on draft this Saturday at the Brewery on District Blvd. The nitro showcases the kettle hops along with the dry hops. A true west coast style hazy. #lengthwise #westcoasthazy #bakersfieldbrewerydistrict